Building Trust in the Field: Courtney Ross on Her New Role with FP Genetics

Taking on the role of Eastern Product Specialist at FP Genetics felt like a natural fit, mostly because it centres on something I’ve always valued: honest conversations and practical support. By Courtney Ross April 28th, 2026 At the end of the day, this job is about...

PART 2 AAC Walsh CWRS: The Wheat Variety Prairie Growers Are Writing Into Law

PART TWO The Law of the Land Every territory has a moment when watching turns into action.  When whispers give way to proof. When stories stop being stories and start becoming law. AAC Walsh didn’t arrive with fanfare. It arrived with results – measured not in...

PART 1 The Most Wanted Wheat Seed Across the Prairies – AAC WALSH

PART ONE The sign was up before anyone knew who put it there. No name. No description. Just a dark silhouette nailed to the side of the grain elevator, paper already curling at the edges where the prairie wind worried it loose. MOST WANTED. That was all it said. In a...

Why Investing in Seed Genetics is an Investment in Canadian Agriculture

Every breakthrough begins with vision, fuelled by innovation, and driven by commitment – culminating in varieties that thrive in your field. By Bray Hudson, Manager Communications, Marketing & Brand Bray Hudson, FP Genetics   Most people never see the...

Trusted Relationships: My purpose at FP Genetics

Taking on the role of Western Product Specialist at FP Genetics has been an exhilarating journey thus far. By Everett Boots – Western Product Specialist As someone passionate about agriculture since childhood, I’m excited to be part of an industry that combines...