Every breakthrough begins with vision, fueled by innovation, and driven by commitment – culminating in varieties that thrive in your field.

FP Genetics and Valesco Genetics Secure Commercial Access to AAFC Lacombe Field Pea Breeding Material and Germplasm

June 30, 2025 – Regina, Saskatchewan – FP Genetics, a leading Canadian seed company known for its farmer-focused innovation, is pleased to announce a strategic funding agreement with J4 Agri-Science, a Canadian research and development company specializing in pulse and oilseed crops. This agreement establishes long-term, stable funding to support J4’s crop development programs, with a focus on peas, lentils, flax, and faba beans.

For decades, FP Genetics has played a quiet but vital role in Canadian agriculture — delivering seed genetics that farmers rely on to build their success. Now, with the introduction of the Western Product Specialist role, the company is strengthening that bridge between research, retail, and the realities of seed selection. Introducing Everett Boots, who’s at the heart of this effort.

A decade of expertise is behind FP Genetics’ passion for helping farmers see the benefits of including fall rye in their crop management plans.

Choosing the right barley variety isn’t just about selecting a name from a list—it’s about finding the best fit for your farm’s unique needs. That’s where we, as Territory Managers, come in. Our goal isn’t just about a seed sale—it’s to understand your land, your goals, and your challenges. Whether you’re looking for a high-paying malt variety, tough and reliable feed barley, or a disease-resistant option, we’re here to help you maximize performance and profitability.

Choosing the right seed is more than just agronomics – it’s about aligning your farm’s needs with market demand. Peas and Oats.

When selecting varieties for the upcoming season, growers aren’t just selecting a varietal name – they’re investing in solutions tailored to their farm’s unique challenges. That’s where FP Genetics expertise and leadership comes to the front. By working with our Territory Managers, you gain a partner dedicated to finding the right variety for your operation, ensuring confidence in your decision-making. Let’s Walk through how we connect farmers with the best wheat genetics for their fields.